Head/DGM - Usage & Retention - Telecom

Position Title: Head U&R for Telecom circle

Level: DGM

KRA's:

- To conceptualise, develop and implement a comprehensive strategy/framework for customer usage & retention for all product segments

- Segmentation & targeting - Identification and sizing of target segments - Demographic & Psychographic and devise strategies & programs to target the same.

- Working closely with the circle marketing resources to execute the national strategy, clearly articulating policy guidelines and national frameworks for the circles to operate in. Assign circle targets & develop follow up & review mechanisms on circle performance.

- Usage Enhancement strategy & programs -Repeat cash ins (RCI), customer transaction volume & value, diversity of transaction

- Drive Customer Retention -Activate/REC base - inactivity & win back programs

Qualification: Full time MBA

Industry Preference: Telecom