Head - Designer - Smart Casual - Retail Apparel Brand

Company - Retail Apparel Brand

Job Profile: Design Head

Job Location: Mumbai

Job Responsibilities:

- Design and manage product development for Smart Casual

- Mood Board, Story Board, Color Story creation and new innovations for every season.

- Conceptualization of the entire collection to sales men sampling for seasonal trade shows.

- Lead and guide a team of designers through the entire season's product development.

- Travel locally to trade shows for first hand interaction with customers and internationally for fairs, trend study and sample sourcing.

- Vendor/suppliers management and negotiation for fabrics and accessory purchases.

- Plan programming of fabrics with Mills/partners in advance based on forecasts for exclusive fabrics.

- Sourcing, selecting and buying fabrics, trims, fastenings and embellishments

- Liaising closely with sales, buying and production teams on an ongoing basis.

- Range and product mix planning; Identify Sales drivers; Price-point analysis; Monitor categories for their performances, ensure maximum profitability in product costings.

- Weekly reviews of the product lines.

- Collecting market trend information by market surveys, competition study.

- Overall analysis of market trends and sales data to design the right product.

- Develop look books for dealers and sales teams.

- Study and evolve fits for all ranges in sync with the market requirements.

- Sales team presentations of range every season.

- Involved in Brand Campaign shoots planning to execution