Head/Deputy Vice President - Product Marketing & Events - BFSI

Head (DVP) - Product Marketing and Events

Role : DVP - Product Marketing and Events

Reporting : Head - Marketing

Location : H.O. Mumbai

Job Description :

- Spearhead the product marketing function for the organization

- Define the Go-to-Market strategy for new and existing products

- Work along with the Brand Management team to define the brand proposition for the products depending on the target segment

- Create learning and development programs for internal sales force and partnership distributors for specific focus products

- Conduct roadshows, awareness campaigns and all other marketing activities in case of a new product launch

- Take complete ownership of the events management function for internal and external events

- Work closely with internal departments to successfully market and conduct critical events such as Townhall, Offsites etc

- Responsible for the complete event lifecycle including vendor management

Candidate Profile :

- Minimum 8 years of experience in product/event/channel marketing

- Should be from BFSI industry only

- MBA candidates preferred

- Should have worked on product launches and events