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31/10 Alok Kumar
Consultant at Michael Page International

Views:4506 Applications:462 Rec. Actions:Recruiter Actions:57

Head/Deputy Vice President - Product Marketing & Events - BFSI (8-15 yrs)

Mumbai Job Code: 759444

Head (DVP) - Product Marketing and Events


Role : DVP - Product Marketing and Events

Reporting : Head - Marketing

Location : H.O. Mumbai

Job Description :

- Spearhead the product marketing function for the organization

- Define the Go-to-Market strategy for new and existing products

- Work along with the Brand Management team to define the brand proposition for the products depending on the target segment

- Create learning and development programs for internal sales force and partnership distributors for specific focus products

- Conduct roadshows, awareness campaigns and all other marketing activities in case of a new product launch

- Take complete ownership of the events management function for internal and external events

- Work closely with internal departments to successfully market and conduct critical events such as Townhall, Offsites etc

- Responsible for the complete event lifecycle including vendor management

Candidate Profile :

- Minimum 8 years of experience in product/event/channel marketing

- Should be from BFSI industry only

- MBA candidates preferred

- Should have worked on product launches and events

Women-friendly workplace:

Maternity and Paternity Benefits

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