Head - Executive Search at Keysite Solutions Executive Search
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Head - D2C Segment - FMCG Startup (7-10 yrs)
D2C HEAD - FMCG STARTUP
- We have an urgent role with a FMCG Startup (Baby Food)
- Its been 6 years that they are in business .
- Backed by a funding from renowned investors.
- In 20-21 the organization has grown 10X with an aim to become 500 CR Group by 2025.
Role : D2C HEAD
- Drive full P&L responsibility and ensure high repeat values & LTV for customers.
- Plan sales/events to highlight the offers and new product launches of the company.
- Shapes the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners.
- Lead the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.
- Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.
- Drive all marketing campaign activities across all digital channels and all categories. Lead the execution and constant optimization of D2C digital marketing activation strategy.
- Coordinate between the Brand & D2C team to maintain the Brand architecture.
- Responsible for the full funnel flow on website for customers and ensure high CR &AOV.
Required Skills/ Experience :
- 6-7 years of relevant experience
- Prior experience in D2C companies or consultancies
- Experience of digital marketing
- Worked on different live projects, web optimization etc.
If interested please share your updated CV.
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