Head - D2C - Healthy D2C Food Business

D2C Head | Healthy D2C Food Brand for Kids | GGN

With the aim of helping parents protect their children from developing lifestyle disorders due to unhealthy diet, our client was founded with the focus on creating innovative, tasty yet health-focused food products for children. Their products include various millet-based mixes, breakfast cereals, snacks, noodles, etc. They use variety of millets as their main ingredient, such as ragi, jowar, oats, etc.

Founded in 2016 and headquartered in Gurgaon, our client sells their products across several leading online platforms and their products are available in stores in India and the UAE. They have raised a total of $10M in funding over 4 rounds.

As a D2C Head, you will be responsible for Shaping the future of D2C marketing and sales and developing a clear strategy for the activation and sales in the market.

What you will do :

- Planning, implementing and optimizing all media campaign activities together with the global D2C team and agency partners.

- Leading the local execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels.

- Responsible for enabling cutting edge, agile and technology enabled audience based, personalized activation & omni-channel marketing and direct sales & engagement via owned platforms to increase consumer, customer and business impact.

- Driving all marketing campaign activities across all digital channels and all categories. Leading the execution and constant optimization of D2C digital marketing activation strategy.

- Driving full P&L responsibility and ensuring high repeat values & LTV for customers.

- Planning sales/events to highlight the offers and new product launches of the company.

- Coordinating between the Brand & D2C team to maintain the Brand architecture.

- Responsible for the full funnel flow on website for customers and ensure high CR & AOV.

Candidate Profile :

What you need to have :

- 6-7 years of relevant experience

- Prior experience in D2C companies or consultancies

- Experience in digital marketing

- Worked on different live projects, web optimization.