CEO at Flexi Partners
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Head - Customer Relationship Management/Data Analytics (10-15 yrs)
Head - Customer Relationship Management & Data Analytics
Job Description :
- Define strategies and requirements for effective use and optimization of CRM.
- Developing segmentation and personalisation strategies across multiple marketing channels to maximise ROI and providing an efficient sales process for lead nurturing and task management.
- Set up customer journeys with the appropriate messaging and triggers through different marketing channels (offline and online).
- Using enhanced Customer Data and analytics to plan repeat customer campaigns.
- Tailor promotional messages to meet individual customer needs
- Work with large datasets, driving CRM activities, email marketing, marketing automation, drip campaigns, loyalty and referral programs, and more.
- Manage a global CRM team.
Desired Skill :
- 10 years or more of experience in CRM marketing within a global organisation, at least 3-4 years experience in leading teams and CRM strategy
- Expertise in CRM principles and practical sales and marketing application in a B2C environment.
- Extensive knowledge of acquisition and retention marketing techniques both online and offline.
- Experienced in working with and analyzing large datasets, with the ability to deep dive and derive actionable insights both at the strategic and tactical level.
- Technical knowledge of automation and CRM systems