Head - Customer Marketing - FMCG

Head - Customer Marketing

JOB RESPONSIBILITIES :

- Develop winning strategies at point of purchase for brands - Channel strategy for MT & GT by format type

- Develop Trade Marketing Strategy to help achieve Trade Sales

- Develop customer activation programmes for all trade channels - Shopper Insighting and Engagement & Activation programs with shopper.

- New channel opportunity identification and strategy development

- Develop a consumer promotion strategy for ATL supported brands

- Sales Strategy and Planning

- Central point of contact between Sales and Marketing to align plans

MINIMUM QUALIFICATIONS :

- MBA/PGDM Sales & Marketing from a premier institute (only)

- 12 + years - Experience of 12-15 years in FMCG company (pref MNCs) with 6-8 years of relevant Customer Marketing experience managing independent Category, Region/Pan India

- Should have high analytical abilities.

- Ability to handle pressure in a dynamic environment