Head - Customer Marketing - FMCG

- Helping the business meet its top line sales objective

- Develop consumer promotion strategy with proper action standards and measurement criteria.

- Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade.

- Develop category based propositions for key accounts

- Develop Trade Marketing Strategy to help achieve sales and distribution objectives

- Develop channel strategies for existing and new channels.

Reports to : Sales Director