Head - Customer Marketing - F&B

If you are a self-motivated, tenacious individual who looks forward to be involved with the senior leadership influencing decision making across functions on critical issues; or if you wish to accelerate your career with a senior level opportunity and seek exposure across India and the APAC region, this is the right opportunity for you.

Role: Head of Customer Marketing

Location: Mumbai

The opportunity is with a leading MNC beverage business.

Key Responsibilities:

- Drive the development of category visions and point of purchase visions by channel.

- Best enable GAME plans to have perfect point of purchase/point of consumption execution.

- Translate business and category strategy into meaningful and acted upon channel/segment and account-specific sales drivers.

- Excel in the provision of compelling shopper and customer propositions to align with winning consumer propositions.

- Develop and lead Joined up Business Planning and Cycle Planning processes and tools, from strategic input through to outstanding execution of channel/segment and customer–tailored initiatives.

- Work closely with Consumer Marketing and Regional Sales Teams to ensure the right activities are in place with the right channels/segments/customers at the right time to achieve brand and customer objectives

- Ensure programs & solutions drive spend efficiency and provide benchmarked ROI

- Develop & translate customer & shopper insights into business building opportunities with specific customers/channels to deliver our AOP

- Develop & translate customer & shopper insights into business building opportunities with specific customers/channels to deliver our AOP

- Brings the Shopper and Customer input into the development of brand, portfolio and Category Plans

- in disciplines of Shopper Marketing, Category Development and Commercial Planning & Activations

- Work with RBMs and Customer Marketing Managers to ensure efficient execution of market-relevant sales driver activations

Specifications:

- An individual with 10 years of experience within commercial planning, category development and shopper marketing.

- 3 years + of exposure to customer marketing is a must

- Commercial awareness and be highly analytical and data literate, understanding and evaluating the profit impact of their actions.

- MBA qualifications is a must

- Flexibility to Travel 40% of the time

If you are interested in this oppurtunity or need further proof on the same, kindly send your updated resume at hchitalia@antal.com