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26/10 Hemanshi Chitalia

Views:1232 Applications:68 Rec. Actions:Recruiter Actions:3

Head - Customer Marketing - F&B (10-15 yrs)

Mumbai Job Code: 74861

If you are a self-motivated, tenacious individual who looks forward to be involved with the senior leadership influencing decision making across functions on critical issues; or if you wish to accelerate your career with a senior level opportunity and seek exposure across India and the APAC region, this is the right opportunity for you.

Role: Head of Customer Marketing

Location: Mumbai

The opportunity is with a leading MNC beverage business.

Key Responsibilities:

- Drive the development of category visions and point of purchase visions by channel.

- Best enable GAME plans to have perfect point of purchase/point of consumption execution.

- Translate business and category strategy into meaningful and acted upon channel/segment and account-specific sales drivers.

- Excel in the provision of compelling shopper and customer propositions to align with winning consumer propositions.

- Develop and lead Joined up Business Planning and Cycle Planning processes and tools, from strategic input through to outstanding execution of channel/segment and customer–tailored initiatives.

- Work closely with Consumer Marketing and Regional Sales Teams to ensure the right activities are in place with the right channels/segments/customers at the right time to achieve brand and customer objectives

- Ensure programs & solutions drive spend efficiency and provide benchmarked ROI

- Develop & translate customer & shopper insights into business building opportunities with specific customers/channels to deliver our AOP

- Develop & translate customer & shopper insights into business building opportunities with specific customers/channels to deliver our AOP

- Brings the Shopper and Customer input into the development of brand, portfolio and Category Plans

- in disciplines of Shopper Marketing, Category Development and Commercial Planning & Activations

- Work with RBMs and Customer Marketing Managers to ensure efficient execution of market-relevant sales driver activations


- An individual with 10 years of experience within commercial planning, category development and shopper marketing.

- 3 years + of exposure to customer marketing is a must

- Commercial awareness and be highly analytical and data literate, understanding and evaluating the profit impact of their actions.

- MBA qualifications is a must

- Flexibility to Travel 40% of the time

If you are interested in this oppurtunity or need further proof on the same, kindly send your updated resume at

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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