Head - Customer & Brand Marketing - Retail/Hospitality

Principal Accountabilities:

- Craft strategies for Marketing team, including Digital, Advertising, Communications and Creative.

- Lead all strategic and tactical alliances for the business focused on driving customer acquisition and synergies.

- Design branding, positioning and pricing strategies.

- Design and develop branded content and advertising campaigns at strategic and tactical levels.

- Lead the team to formulate and successfully execute the annual marketing calendar and programs through digital channels, social media and catchment activations, primarily focused on driving footfalls into the stores.

- Lead the team to formulate e-commerce strategy and drive online sales.

- Participate in the quarterly and annual planning of company objectives.

- New product launch strategies and defining the product, its key USP, Marketing communication/initiatives, placement plan & sell through plan.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Set, monitor and report on team goals.

- Analyze consumer behavior and determine customer personas.

- Lead customer analytics and retention strategies to drive repeat purchase and contribution.

- Identify opportunities to reach new market segments and expand market share.

- Craft quarterly and annual hiring plans.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Coordinate sales and marketing efforts to boost brand awareness.

- Lead new store expansion - Strategy and go-to-market.

- Strong business acumen

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google AdWords

- Leadership skills with the ability to set and prioritize goals