Head - Marketing Communications - Consumer Brands/Advertising Agency/Media

We are looking for a professional with in-depth experience in Corporate Communications function from the Consumer Brands industry and advertising agency.

Responsible for all ATL and BTL marketing and communication, Design, implement, and monitor effective marketing strategies that align with business objectives.

Actual Media buying decisions, dealing with the correct agencies, rates, and the best practices.

Responsibilities:

1. Align corporate communication to corporate strategy.

2. Develop and execute strategic plans in line with emerging business trends.

3. Execute distinct plans to engage different stakeholders.

4. Build Effective messaging through sustained communication.

5. Develop strong partnerships within the organization and its ecosystem.

6. Build Impactful integrated plans with B2C and B2B brand teams to enhance awareness and drive customer buying behavior

7. Create plans to drive corporate profile and reputation.

8. Measure impact & Iterate on strategies, programs, and campaigns.

9. Shape and inspire a dedicated team that works collaboratively across the organization including consultants and outside vendors.

10. Manage budgets, expenses, and investments to ensure suitable returns.

11. Work closely with the HR team in creating a stronger employer brand to attract talent.

14. Assist business units to create impact in events like trade shows, exhibitions, showroom inaugurations, product launches, and media interactions.

Requirements:

1. 10-15 years of corporate communications experience in consumer-oriented organizations with ATL & BTL, E-commerce.

2. Thorough understanding of key communications trends and practices in a fast-evolving media and communication environment including Digital