Posted By
Posted in
Sales & Marketing
Job Code
116441
Head Corporate Communication for a leading HOSPITAL in Delhi/ NCR region.
Role:
- The head of Corporate communications is responsible for strategic and leadership support to the hospital as the head of all activities related to external communications, government and industry relationships, issues management & brand public relations and sponsorship.
- He/she will be responsible for creating awareness and outreach of the services offered by the hospital emphasizing the availability of best treatment for all ailments; to create patient empowerment, i.e., education and awareness on existing procedures and facilities and communicating the ethos of the hospital brand to various stakeholders including patients, doctors, public, international audience etc..
- One of the critical roles would be to ensure that the public at large and patients specifically understand the objectives, activities and modern advances in medicine offered, which in itself should emerge as an effective tool to motivate patients and make this hospital the first choice when in need.
PROFESSIONAL SKILLS & EXPERIENCE ESSENTIAL FOR THE ROLE:
- Experience in corporate communications, employer branding, crisis management, media relations, digital media, BTL and low cost strategies;
- The ideal candidate for the role of Corporate Communication will be to consolidate and support the hospital thought leadership, the ethos and market dominance through strategic messaging at external and internal forums.
- Someone who can execute an (ICP) Integrated Communication Plan, dissemination of information towards 'Stakeholders' and add value towards organization’s strategic objectives;
- In the absence of an advertising strategy (except at the airports), Conceptualizing and planning the strategy for strengthening corporate identity and various PR initiatives;
- Engage with the doctors for information on treatments and document the same for communication and accessibility to patients and caregivers.
- At least 7- 8 years of corporate communication experience required;
Please feel free to apply or share this information with suitable candidates;
Roopa Sharma
0124-4321071 (direct line)
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Posted By
Posted in
Sales & Marketing
Job Code
116441