Head - Corporate Communication - Digital/Brand & Content - FMCG

- Executive Hiring is looking for a Head - Corporate Communication

( Digital/Brand & Content ) for an FMCG, based at Kolkata.

- Post Grad / MBA in Marketing with 15-17 years of work exp. in digital media, marketing communications, preferably experience in building a company's brand proposition in an FMCG, eComm, D2C etc.

- Since it's a part of the Leadership Team, hence we are not looking at anyone lesser than 12 yrs. of work experience, of which at least last 2 yrs. handling Digital Marketing.

- Develop strategy to enhance the organisation reputation keeping in mind corporate and business objectives and lead execution of appropriate initiatives.

- Monitor external conditions and competition in order to provide strategic insights on latest trends and unique market practices and formulate appropriate execution plans.

- Act as a bridge and enabler for Group Communications for various businesses, providing timely and relevant counsel and support for important events, including campaigns, quarterly results, crisis management, etc.

- Building Content and Communications strategies for enhancing brand equity

- Leading the team to create necessary content and narratives for different communication objectives and channels, including the design and execution of campaigns with the overall objective of enhancing brand equity

- Develop a brand identity framework for to enable coordinated and consistent messaging

- Provide strategic direction and supervision to the internal communications function

- Enable leaders with powerful messaging for both external and internal events.

- Supervision of relevant communication collaterals including publications.

- Measuring and improving Brand Health.

- Measurement, Tracking and Impact Analysis to measure Brand Health

- Creating communities on social media who help become our brand advocates

- Events, Exhibitions & Awards

- Help evaluate participation in various awards, events and exhibitions

- Supervision and guidance on events and exhibitions and helping craft content for such events

- Overseeing execution of such events - both external and internal to enhance digital presence

- Strategize content and grow presence across the various digital avenues, including social media like LinkedIn, Instagram, etc.

- Coordination with internal teams to source right stories that can be amplified both, internally and externally

- Monitor digital analytics to gain insights, take corrective action and spot opportunities

- In case this of interest to you, please upload your profile, mentioning CTC.