Head - Corporate Brand - Telecom

To develop ATL and BTL communication that will drive strategic brand differentiation for specific segment

- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

- Conceptualising and implementing 360 degree campaigns relevant to the target audience and proposition across urban and rural markets

- Understanding of business issues and developing a communication plan that will support business growth.

- Developing campaigns that deliver on campaign effectiveness - message take out and CAS

- Managing the communication calendar balancing brand and business needs