Head - Corporate Brand - FMCG/Pharma - IIM/ISB/MDI/FMS

Critical outcomes of this role:

Strategic Insight Development:

1. Liaise with market research agencies to discover consumer insights for corporate communication

2. Conduct regular assessment of stakeholder experience across various touchpoints

3. Translate corporate philosophy & strategic direction into communicable plans

Corporate Campaign Design & Deployment:

1. Develop core communication ideas/concepts for ATL

2. Manage communication agencies for content creation & digital marketing

3. Develop annual brand plan & ensure media planning

Corporate Digital Assets:

1. Custodian of corporate websites & social media handles

2. Design & develop digital activations with corporate messaging

Corporate Activations:

1. Identify opportunities for corporate branding within existing activations

2. Develop new brand properties that help strengthen the companies corporate brand imagery

3. Ensure cross-functional integration for adoption of corporate branding guidelines across the organization

Corporate Brand Assets:

1. Owner of corporate brand logo; develop brand guidelines

2. Ensure compliance of corporate brand guidelines in all marketing & packaging material

Background:

- Strong PR experience in a leadership role will be preferred

- Proven track record in managing large brands

- Played an active role in formulating corporate communications strategy

Educational Qualification: MBA (Premier B-Schools)