US MNC- Corporate Brand Head- Gururgram

We are sourcing for Sr. Manager Brand Marketing for a US Multi National in consumer durables.

The Company has been awarded "India's Best Companies to Work for" in 2018 by Economic Times.

"AON Best Employer" in 2016

"One of Best Employers" by AON Hewitt in 2015 etc.

- 1 Fortune 500 Company in Consumer Durable category

- No 1 in North America(NAR), Latin America(LAR) & Europe Middle East, Africa(EMEA)

- No 1 western company in Asia

- Annual sales turnover of $21 billion

- 70 manufacturing & Technology centres around the Globe

- 3 Manufacturing Locations in India

The position is confidential and it is not possible for us to reveal all the details. However, we will discuss in detail before sharing your resume with the organization.

Position : Sr. Manager Brand Marketing

Reporting To : Sr. Director Brand Marketing

Direct Reports : 3

Location : Gurgaon

PURPOSE : Heading the Brand for company. Responsible for driving Brand Equity across all touch points and leading all content creation initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

- Build Brand and Communication strategy for company in India

- Develop and implement marketing programs to build the company Brand across all touch points including Online, Offline and Service

- Support All initiatives on D2C and Digital marketing - Build online Brand Equity, Develop engaging content to drive imagery and conversion across various touch points in the Consumer Digital Journey

- Develop Shopper communication to deliver excellence in last three feet

- Build effective Corporate Brand and Employer Brand across Corporate initiatives

- Social - Build and drive social & engagement strategy

- PR - Lead all PR Initiatives. Deliver to calendarized plan to drive Brand & Corporate equity

Media Buying :

- Lead Media buying to ensure optimal Marketing ROI

- Develop strategic partnerships to help the company leverage scale

Key Metrics

- Brand Equity Metrics incl Social metrics

- Marketing ROI

- Content Scorecard

- PR Value

We shall connect with you and discuss the opportunity in detail after having received your resume.

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