Head - Content Strategy & Marketing - eCommerce Product Discovery Platform

Head of Content Strategy and Marketing - Bangalore(Product discovery platform that powers e-commerce)

- We are an industry-leading product discovery platform that powers e-commerce. platform applies advanced machine learning to map shopper intent to the right products, and provides predictive actionable insights for merchandising.

Job Description :

- Accountable for all B2B content marketing initiatives to drive views, traffic, engagement and leads. Deliver brand and product awareness, sales and customer retention

- Drive the creation of outstanding B2B content, that delivers inbound traffic and leads and that the industry looks up to. This engaging, industry-leading content will be in the form of case studies, white papers, blogs, ebooks, videos etc.

- Work independently or in collaboration with other writers and designers to create the above content.

- Own and run social media for us- across YouTube, LinkedIn, Twitter, Facebook, Slideshare etc.

- Identify content creation and co-marketing opportunities with relevant publications and bloggers to expand our brand awareness and generate sales ready leads. Also build on-going relationships with these channels to distribute your content

- Analyze the effectiveness of content campaigns through collecting data and producing reports. Ensure that insights are integrated into current and future strategies.

Job Requirements :

- First and foremost, you must be a great storyteller.

- 7 - 10 years of experience in content marketing. B2B and/or Retail industry experience is strongly preferred

- Exceptional written and verbal communication skills with strong storytelling and thought-provoking, executive-ready presentation skills

- Hands-on with content creation and distribution. Experience working with writers, designers and developers to deliver marketing content.

- The ability to work closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling marketing content

Shubha