Head - Content - SaaS

Industry - IT-Software / Software Services

Category - Sales & Marketing

Job Type - Permanent

Job Description - Working with the client to hire the content marketing leader to set up the function and get ready for the next phase of growth.

Client Details : Our client is a leading SaaS organization in the data automation software industry. Backed by marquee investors & angels.

Description :

- Responsible for setting up the strategic content marketing function for the company with a major focus on the US clientele

- Drive growth marketing through content marketing and analytics to support website traffic and lead generation

- Strategic planning and oversight: Developing and implementing a content marketing strategy, conducting market research, setting content marketing goals, and tracking progress.

- Content creation and management: Overseeing content creation, managing a team of content creators, and developing a content calendar.

- Content distribution and promotion: Promoting content across multiple channels, building relationships with influencers, and tracking content performance.

- Content measurement and evaluation: Developing a content measurement plan, analysing content performance data, and using data to inform future decisions.

Profile :

- Bring on board 6+ years of experience in content marketing with a SaaS-based technology company with experience in catering the content to the US clientele

Strategic Skills:

- Develops content strategies aligned with business goals.

- Understand the SaaS industry and target audience.

- Analyzes market trends and competitor content effectively.

Content Creation Expertise:

- Creates engaging content that resonates with the target audience.

- Has strong writing and editing skills across various formats.

- Manages content teams and editorial workflows.

Distribution and Promotion Savvy:

- Knows how to distribute content across multiple channels like social media, email, and SEO.

- Builds relationships with industry influencers and thought leaders.

- Uses content promotion and analytics tools effectively.

Measurement and Evaluation:

- Develops and implements content measurement plans to track performance.

- Uses data analytics tools to measure content impact on business KPIs.

- Informs future decisions based on data insights.

Job Offer:

- Lead the function for the company

- Industry-leading compensation & benefits

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Sahil Chawla on +91 80 6826 6824.

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