Head - Content & Merchandising - Internet/Online

Job Responsibilities :

- Plan & implement content management strategy.

- Responsible for increasing CTR's and conversions.

- Build, mentor & guide a team of (outsourced) Content Freelancers working in tandem for the business to create and maintain content regularly.

- Writing, editing and proofreading Destination Content, Places- Content, Supplier's information etc., to maintain great quality standards.

- Quality checks for the overall look & feel throughout the content stack, by creating standard formats & guidelines for content and media upload.

- Maintain, develop and execute the Master Content Calendar for targeted markets.

- Assure web-based information is in sync with future marketing and promotional needs & of relevance to customers.

- Track and report content related issues.

- Suggest innovations to build rich content.

- Collaborate with key team members and suppliers.

Desired Candidate :

- At least 6-8 years- experience in a similar profile of managing Content & Catalog with an online company.

- Strong business acumen is a must with Analytical ability and well versed in tools such as Localytics, GA.

- Creative bent of thinking, overall.