Head - Content Marketing - B2B SaaS

Hiring for one of the fastest growing B2B Saas companies.

Job Summary:

- Collaborating with the creative marketing, and design teams to ideate and define content goals.

- Understanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences

- Developing content strategies to effectively reach the desired target audience and marketing goals.

- Involved in Content planning, development & distribution on different platforms

- Driving traffic and engagement that translated to sales and brand promotion

- Nurturing content for email marketing activities

- Understanding Analytics to continuously improve performances of published assets

- Owing everything in content - starting from short form content (social media post) to long form content (e-book), web copies, etc.

- Leading a team of content writers, editors, SEO & other marketers, ensuring that they are able to achieve their KPI's and upskilling them constantly

Experience Summary:

- 7+ years of managerial experience in Content Marketing activities

- Prior experience in handling content marketing channels for a B2B SaaS company selling to SMBs (Small & Mid size businesses) in the international markets

- Extensive experience in handling & building large teams

- Experience in identifying target audiences and devising effective content strategy for the campaigns

- Strong technical aptitude to understand the challenges a prospect is facing and translate those to business outcomes SocialPilot can deliver