Head - Content Marketing

Content Head

We're looking for someone who thrives in the growth stage of a company and gets the best learning experience working directly with the founding team. She/he will ensure engaging content across all channels: be it online or offline, social media, ad copies or newsletter. This is a leadership role and will require mentoring the team to consistently deliver breakthrough content ideas that would drive substantial user growth and engagement.

Responsibilities:

- Making content marketing a scalable and effective acquisition channel.

- Ensuring content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and shareability on social media.

- Strengthen the brand by creating category-shaping content.

- Develop a differentiated content strategy with a strong emphasis on visual content.

- A continuous evolution of strategy based on user feedback and competitors' reactions is a must.

- Building a content strategy - across channels (blog, social media, SERP) and formats (video, text, memes and more).

- Defining strategic goals (Metrics, Targets, OKRs) and monthly/quarterly planning.

- Process excellence - Build, monitor and improve processes.

- Stakeholder Management / Consensus Building - direct marketing/ product/ HR efforts to achieve set goals.

- Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands, and users, within agreed budgets.

- Strategize and create content for Social Media channels and work towards building an active transport community online.

- Create marketing content for Google/Facebook Ads, mailers, SMSs, newsletters etc.

- Develop and monitor analytics to track what content is working, analyze gaps, and incorporate learning into the content calendar.

- Develop and implement creative ideas for product marketing campaigns (requires close coordination with the product and account growth team).

- Conduct keyword research and use SEO best practices to increase organic reach.