Head - Content - Investment Tech Startup

Head of Content | Alternative investment tech startup | GGN

Our client is India's largest alternative investment platform through which one can invest in startup equity, commercial real estate, leasing and inventory deals, and earn non-volatile returns. It is completely technology driven and transparent and has already built a community of over 150,000 investors and raised more than Rs 160 crore in capital from retail investors.

Founded in 2020, this Gurugram based digital platform is truly democratising investment opportunities and helping individuals find new ways of investment to grow their wealth.

Its founding team members include the leadership alumni of companies like OYO, Pepperfry, Morgan Stanley, World bank, among others.

As the Head of Content, you will be responsible for overseeing the creation and distribution of content, ensuring that it aligns with our brands voice, vision, and goals. You will lead a team of writers, editors, and content creators to produce a wide range of content types, from blog posts to social media updates.

What you will do:

- Developing and executing a content strategy that supports our brands objectives and drives engagement

- Collaborating with cross-functional teams to identify content needs and opportunities

- Managing a team of writers, editors, and content creators, providing feedback and coaching as needed

- Ensuring all content is high-quality, SEO optimized, and aligns with brand standards

- Overseeing the creation and distribution of a variety of content types, including blog posts, social media updates, white papers, eBooks, and more

- Developing and managing the content calendar, ensuring that all deadlines are met

- Monitoring and analyzing content performance, making data-driven decisions to optimize content for better engagement and results

- Staying up-to-date on industry trends and best practices, incorporating new strategies and tactics into our content efforts as appropriate

What you need to have:

- Bachelors/PGdegree in Marketing, Communications, Journalism, or related field

- 10-14 years of experience in content marketing, with at least 5 years in a leadership role

- Proven track record of creating and managing high-quality content that drives engagement and brand awareness

- Strong leadership skills, with the ability to motivate and manage a team of writers

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

- Solid understanding of SEO and content marketing best practices

- Strong analytical skills and the ability to use data to make informed decisions

- Creative thinker with a passion for storytelling and creating engaging content

- Domain knowledge of personal finance and investing is mandatory