Head - Content - FMCG/Retail

Position - Head Content

Location - Mumbai

Key Responsibilities :

- We are looking for a Head of Content to take care of all things content The incumbent will report to the head of marketing and lead a team of copywriters and content specialists.

- S/he will be responsible for the content strategy, implementation, performance and delivery of all marketing assets and support business goals, while maintaining deadlines.

- S/he will embody the brand speak and ensure the consistency of brand messaging and language across consumer touchpoints. The role requires a high-intent led individual who can put method to creative madness and be instrumental in building a cohesive in-house brand and business ecosystem.

Core Responsibilities :

- Along with the Head of Marketing, be responsible for creating the content marketing strategy, and its successful implementation.

- Create monthly content calendars, and oversee the execution of end to end content marketing activities across website/msite, performance marketing, mailers, push notifications, SMSs, social media etc. to ensure high quality.

- Ensure the consistency of brand language across mediums.

- Spearhead, motivate and upskill the content team.

- Bring in innovation through new ideas for GTM strategy and campaigns.

- Work collaboratively with a variety of stakeholders across category, product, performance marketing and revenue to ensure there is buy in and understanding about future plans, and campaigns.

- Conduct monthly marketing meetings to analyze performance and understand successes/failures/ opportunities to work on.

Requirements :

- 7 to 8 years of experience in D2C content marketing and management in, with at least 3 years as a team leader.

- Excellent planning, project management and people management skills.

- Strong understanding over various digital content buckets.

- Understanding of marketing metrics and a knack for data-driven course of action.

- Strong people's person with the ability to coordinate seamlessly with cross-functional teams.

- Persuasive written, verbal, and presentation communication and presentation skills.

- Comfortable with quick creative ideas and on-your-feet thinking.