Responsibilities: - Defining the Brand strategy and implementation of brand communication, activation, media plans, and PR initiatives for the brand assigned. - Achievement of topline, market share and bottom-line targets for the brand/Brands assigned. - Conceptualizing &amp; executing the integrated marketing campaign to achieve the brand &amp; business goals - Define the Brand's digital identity and collaborate with Digital managers to create cutting edge digital programs. - Contributes to the delivery of change incubation, anticipating organizational needs and developing Innovation plans alongside the Innovation lead. Plays a key role in ensuring projects (change initiatives) meet business, schedule and budget objectives. - Ensures application of learning's given by the historical and ongoing Research and drive improved decision making. - Strengthening brand equity &amp; leveraging the same. - Portfolio management for the brand/brands assigned. - Efficient utilization of brand support activities (BSA) budgets for the brands assigned. - Builds strong partnerships/ relationships with internal/ external stakeholders, support functions/ partners to ensure high level of efficient work flow. Relevant experience: - The candidate may come from FMCG and / or OTC sectors- The incumbent must bring an experience in leading a franchise or business unit. Understanding of global product launches. Proven business impact. - Threshold skills and capabilities required to execute the role: - Strong collaboration skills, and experience in mobilizing cross-functional teams made up of internal and external constituents - Strong analytical skills with a proven ability to 'learn new skills' and 'think on the feet' - Creative thinker with proven ATL &amp; BTL marketing and activation experience - Proven listening, negotiating and influencing skills - Credible, confident and articulate with good presentation skills

Mumbai

Head - Consumer Marketing - Pharma/FMCG 

Head - Consumer Marketing - Pharma/FMCG  ,Job Description for Head - Consumer Marketing - Pharma/FMCG  in Expertus Consulting in  Mumbai for (15-20) years of experience. Apply Now!

Job Description for Head - Consumer Marketing - Pharma/FMCG  in Expertus Consulting in  Mumbai for (15-20) years of experience. Apply Now!