28/01 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

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Head - Consumer Insights/Market Research - FMCG - IIM/XLRI/FMS/MDI (10-16 yrs)

Anywhere in India Job Code: 658634

Head - Consumer Insights - FMCG

- Identify Market & Micro Trends and Innovation Metrics as well as monitoring & feedback for Competitive Innovations in market, including reviews of key competitor launches.

- Lead qualitative and quantitative analysis of technology, market trends and competitive landscape to highlight improvements, growth opportunities and new markets.

- Develop an Advanced Analytics shared service Capability Roadmap in partnership with other Insights & Analytics COEs leads, sponsors, addressing & incorporating other sub-functions needs for data & analytics.

- Excellence in consumer insights, analytics, segmentation and market research in the backdrop of understanding business and company objectives,

- Best practice consumer insights activities and that projects supporting business decisions are based on consumer objectives.

- Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.

- Discussion with the product and marketing functions the market/consumer research projects and develop the consumer market research plan.

- Design and conducting of all primary consumer research/insights for specific business Brands.

- Pro-actively provides market and customer insights to support marketing team with recommendations based on primary and secondary market research studies.

- Go-to-market and other projects with a focus on scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data.

- Consumer & Market Insight and Data Analytics focusing on making efficient use of insights in identifying long-term opportunities and short-term wins, strategic planning, product innovation, communication strategy, brand mix development and deployment. Discovering insights by analyzing multiple data sources.

EDUCATION & QUALIFICATIONS

MBA/ PGDM from Premier Institute minimum of 10 years of experience in consumer insights, market and consumer research and business intelligence from FMCG organizations. Prior experience in research agencies would be a definite plus. Clear, proven expertise at data, an analytical mind and an ability to present data in a concise manner are essential.

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