Head - Consumer Insights - FMCG

Head Consumer Insights - FMCG

- Focus on making efficient use of insights in identifying long-term opportunities and short-term wins, strategic planning, product innovation, communication strategy, brand mix development, and deployment. Discovering insights by analyzing multiple data sources/platforms, with tools such as Big Data, Machine Learning, and Artificial Intelligence.

- Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products

- Identify Market & Micro Trends and Innovation Metrics as well as monitoring & feedback for Competitive Innovations in a market, including reviews of key competitor launches.

- Discussion with the product and marketing functions the market/consumer research projects and develop the consumer market research plan.

- Develop an Advanced Analytics shared service Capability Roadmap in partnership with other Insights & Analytics CEOs leads, sponsors, addressing & incorporating other sub-functions needs for data & analytics.

- Identify key communication message based on market research findings and discuss inputs with Manager - Marketing Research; Review communication testing report developed by MR team and provide feedback on changes in communication with the brand management team.

- Design and conducting of all primary consumer research/insights for specific business Brands.

- Provides complete marketing research project support to brands through identification of appropriate research objectives and directing resources in executing projects against same. Leads more strategic, complex research.

- For planning promotions developing the marketing strategy and to get market feedback.

- Pro-actively provides market and customer insights to support the marketing team with recommendations based on primary and secondary market research studies.

- 8+ Years of work experience.

- Bachelor's degree in any field

- PG / MBA from a Reputed Institute (Full Time)