Head - Consumer Insights - FMCG

Looking for a highly experienced Consumer Insights Professional who can capture, manage, analyse, and apply customer knowledge to help our business win, serve, and retain customers.

Role : Head - Consumer Insights

No of years of Experience : 11 to 15 Years

Key responsibilities :

- Market Research Conceptualization and Execution

- Market Research Findings Implementation

- Portfolio Planning

- New Product/ Product Extension Planning, Development and Launch

- Brand Communication, Development and Execution

Knowledge & Technical Skills :

- Knowledge of some market research methodology and tools; both qualitative & quantitative.

- Basic knowledge of statistics; expertise in Fieldwork process

- Knowledge of consumer understanding and behaviour

- Problem solving ability, Interpersonal ability and influencing skills

Education :

MBA in Marketing with experience in Quantitative / Qualitative research.

Preference : Professionals with experience of working in the personal care space would be preferred.

Jasmine Carrol Sequeira
ACH Management consultants
Mumbai