Scope : To develop and drive the strategic insights agenda and be the key influencer in guiding the marketing team and the leadership team basis the relevant consumer and market insights. Role and Responsibilities :&nbsp; 1. Identify Insights for multiple categories and guide the business teams to create business solutions based on the same. 2. Provide data based knowledge and analysis on decisions related to new project investment - Go/ No Go, size of prize, likely evolution in the future. 3. Provide analytics for the Annual Operating Plan (AOP) &amp; the Long Term Strategic Planning Cycle. 4. Lead the understanding of Consumer/Market Trends - including all processes involved in search, compilation and validation 5. Mine and share Insights with the Marketing team and the leadership team from various studies such as U&amp;A, Laddering, White Spaces, Organoleptic Profiling, Benefit deep dives etc. 6. Constant evaluation of CI processes and instruments to ensure that they are in line with the business objectives. 7. Track and review new launches, success and failure across markets, industries to build knowledge warehouse and shares best practices and learnings. 8. Building Team capability - This is a key organizational objective and the CI Manager is expected to develop consumer in-sighting competencies within identified team members.

Mumbai

Head - Consumer Insight - FMCG  

Head - Consumer Insight - FMCG   ,Job Description for Head - Consumer Insight - FMCG   in Naukri.com in  Mumbai for (6-15) years of experience. Apply Now!

Job Description for Head - Consumer Insight - FMCG   in Naukri.com in  Mumbai for (6-15) years of experience. Apply Now!