Head - Communications & CSR - Auto

PRINCIPLE ACCOUNTABILITIES :

List the expected end results that must be achieved in order to fulfill your job purpose and the activities that help in achieving these results.

EXPECTED END RESULTS MAJOR ACTIVITIES :

1. Manage external communication and public relations for the organization including media, industry etc. And influence their perception on the brand.

- Develop strong integrated communications program that drive both brand power and sales

- Involved in product communication including matters related to product advisory and recall

- Manage initiatives to increasing reputation, visibility and positioning in the Indian auto industry

- Involved in marketing communication, work with Sales and marketing for sales public relations and announce prices, media coverage and other information related to aspects of sales and marketing

- Oversee industry relations and other external stakeholder relations

- Ensure the management of crisis and that the right message is conveyed externally

- Provide media/ journalists with information concerning a new product that is about to be launched

- Create strategy around brand positioning - how to position the brand to the stakeholder

2. Manage and oversee internal communication : 

- Maintain corporate communication by following global corporate communication guidelines

- Engage with employees through constant and relevant horizontal and downward communication

- Oversee the execution and launch of newsletters, executive mailers etc.

3. Manage CSR : 

- Developing the CSR strategy and programs aligned to the business

- Managing CSR Partners to plan the CSR events across India

- Manage the CSR activities and communicate it internally and externally

4. Provide support plant production events and for provide advisory for top management

- Arrange and oversee production events, townhall meetings during executive visits

- Coordinate and arrange executive visits and help the executives with speeches, communication etc..

- Manage cross entity communication giving opportunity for each entity to interact with each other.

5. Undertake employee development and performance management initiatives to improve performance and morale

- Identify the training and development needs of direct reports and their team and undertake relevant programs

- Assess the performance of direct reports and provide them with developmental feedback and support.

- Provide timely recognition and thus ensure a high level of employee morale