Head - Communication & Content - Ad Copy & Video Ad

Head - Communication & Content - Ad Copy & Video Ad

About the Position:

You will be responsible for developing and executing our content strategy, creating engaging content, managing our social media, conducting market research, and analyzing marketing campaigns. Our ideal candidate is a creative marketing professional, preferably with a strong writing background. You're a master juggler, managing multiple projects with grace, swiftly adapting to changes and always delivering on time. You also remain up-to-date with current trends, pop culture and social media etiquette.

The role requires collaboration with cross-functional teams, staying updated with industry trends, and driving brand awareness and lead generation.

ROLES & RESPONSIBILITIES:

Develop high-converting video ads:

- You will take the lead in conceptualizing, scripting, and producing video ad content that drives strong ROAS on Facebook, and Instagram.

- This involves leveraging your expertise in DTC video advertising in crafting high-impact DTC video ads that resonate with our target audience and drive conversions.

Refine messaging and positioning :

- You'll work towards continuously refining our messaging and positioning.

- This includes iterating on ad scripts, testing new angles and value propositions, and ensuring our video creative remains aligned with our overall brand strategy.

- Your goal will be to develop a deep understanding of what resonates with our audience and use those insights to inform ongoing creative optimization.

Stakeholder management :

Work alongside different internal & external stakeholders/ agencies to ensure consistent flow of communication on both copy and design fronts

Product videos :

Creating compelling explainer videos for our apps, social media channels

User-Facing Comms :

Draft copy for push notifications, SMS, in-app, WhatsApp comms and other user-facing touchpoints

Cross-collaboration :

Collaboration and brainstorming with the other members of the team to come out with innovative content ideas

NEED TO HAVE:

DTC video ad mastery:

- You have 2+ years of proven experience creating high-converting video ads for DTC brands, specifically on Facebook and Instagram.

- You deeply understand the unique creative elements that drive performance in the DTC fintech space.

Video production expertise:

- You have hands-on experience with all aspects of video production, from scriptwriting and storyboarding to shooting and post-production.

- You know how to craft compelling video narratives that engage viewers and drive action.

Direct response mindset:

You have a keen understanding of direct response principles and how to apply them to video ads that generate clicks, conversions, and ROAS.

Portfolio :

A strong portfolio of script writing, videos, social media content creation and small/big campaigns.

KEY REQUIREMENTS:

- Bachelor's/PG degree or equivalent experience in Advertising is preferred

- Strong command over language and ability to articulate creatively across different mediums

- Extremely creative, witty, enthusiastic with great interpersonal skills.

- Ability to understand and communicate with 'Bharat' users

- Agency experience, FinTech experience is a plus

- Knowledge of regional languages is a plus