Partner - Talent Acqusition at A Global Executive Search Firm
Views:2785 Applications:401 Rec. Actions:Recruiter Actions:65
Head - Communication & Branding - Healthcare (15-25 yrs)
Job Description :
- Support each Unit in developing a robust Marketing strategy, action plan and budget in line with Unit Revenue and Growth plans.
- Defined brand guidelines and strong governance framework around it.
- Appointment and monitoring of Digital agencies to ensure high quality work output from around SEO, SEM, ORM and website
- Increase brand awareness through digital and traditional media/ ATL campaigns
- Support Unit in conducting marketing and lead generation activities
- Tie up and manage online revenue generation through web channels
- Tracking of market intelligence and competition data
- Deepening consumer insight to predict consumer behaviour in all the geographies and segments we operate in
- Robust Product and pricing segment analysis to support Units in targeted efforts to achieve topline
- Manage brand reputation (Good/Bad) in media, measured through positive MAVE
- Engagement with industry and healthcare bodies through a structured communication plan