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04/12 Vivek Mishra
Partner - Talent Acqusition at A Global Executive Search Firm

Views:2785 Applications:401 Rec. Actions:Recruiter Actions:65

Head - Communication & Branding - Healthcare (15-25 yrs)

Delhi NCR/Gurgaon/Gurugram/Kolkata Job Code: 771845

Job Description :

- Support each Unit in developing a robust Marketing strategy, action plan and budget in line with Unit Revenue and Growth plans.

- Defined brand guidelines and strong governance framework around it.

- Appointment and monitoring of Digital agencies to ensure high quality work output from around SEO, SEM, ORM and website

- Increase brand awareness through digital and traditional media/ ATL campaigns

- Support Unit in conducting marketing and lead generation activities

- Tie up and manage online revenue generation through web channels

- Tracking of market intelligence and competition data

- Deepening consumer insight to predict consumer behaviour in all the geographies and segments we operate in

- Robust Product and pricing segment analysis to support Units in targeted efforts to achieve topline

- Manage brand reputation (Good/Bad) in media, measured through positive MAVE

- Engagement with industry and healthcare bodies through a structured communication plan

Women-friendly workplace:

Maternity and Paternity Benefits

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