Head - Channel Marketing - NBFC

Currently working on a channel Marketing role for a leading NBFC based in Mumbai.

Job role : Design and implement Marketing strategy.

- Design BTL communication for existing and new products (content generation and creative development).

- To Map all communication across business and evaluate opportunities for cross-sell and up-sell.

- To ensure smooth functioning of all Marketing processes and promotions by working with internal teams and systems towards timely and efficient execution of all Marketing and Institutional activities.

- To provide training to team by ensuring robust product knowledge and updates on new additions to promotions, product, processes and systems.

- To establish alliances and partnerships within and outside the group to increase business and enhance value to customers.

- To generate alternate product avenues to augment business

- Marketing professionals with strong exp into Channel marketing/ BTL/ Lead generation may apply.( only from financial services).