Head - Category Management - Building Materials/Chemicals

A leading Building Materials / Chemicals company is looking for a Head Category Management role, based in Delhi.

We are looking for candidates with 14-18 years experience driving the P & L and category management portfolios.

The role will drive the following:

Product Management:

- Lead the development of new products, from concept ideation to market launch.

- Leverage market insights to improve portfolio performance and outcomes.

- Manage strategic initiatives on pricing, portfolio structures and incentive plans.

- Continuous enhancement of product differentiation and positioning.

- Cross functional collaboration to ensure product mix across geographies and channels.

Content Management:

- Develop and execute comprehensive content strategies aligned with overall business & brand objectives.

- Oversee the design and execution of product packaging, ensuring alignment with brand identity and consumer preferences.

- Develop engaging content and campaigns to build brand awareness and drive consumer engagement.

- Plan and execute brand activations, events, and promotional campaigns to enhance category visibility.

Trade Marketing:

- Develop and implement strategies to enhance in-shop visibility, ensuring effective product displays and promotional materials. Collaborate with retail partners to optimize product placement and visibility.

- Plan and execute BTL events, exhibitions, and promotional trips to engage with target audiences.

- Implement BTL strategies

- Product category growth: M.S., Revenue and ASP

- New product contribution

- Marketing ROI