Posted By
Posted in
Sales & Marketing
Job Code
1348941
Head Category management appliances
The Category Sales Head is responsible for overseeing the sales and revenue growth of a specific product category or product line within the Indian market. This role requires a deep understanding of the market, industry trends, and customer needs. The Category Sales Head is responsible for formulating and executing a sales strategy to achieve revenue and market share targets
Distribution Strategy/Sales Strategy:
- Develop and implement a comprehensive distribution strategy for the Indian market, aligning it with the company's overall objectives and growth plans
Market Analysis:
- Conduct market research to identify trends, customer preferences, and competitive dynamics within the Indian market
Go to Market (GTM):
- Identify white spaces, Type of network, new distributor assessment and rollout, Improvement of ND, WD, Counter Share, Market Share.
- Oversee new distributor appointment, launch and monitor performance in initial ramp- up phase Assess ROI, Margin Structure, Distributor Purification - Split/Consolidation cases. Counter share for display and manage product mix.
Network Optimization:
- Continuously evaluate and optimize the distribution network, including warehouses, transportation, and retail outlets, to enhance cost-effectiveness and speed of delivery
Inventory Management:
- Efficiently manage inventory levels to minimize excess or insufficient stock while ensuring product availability
Quality Control:
- Implement quality control measures to guarantee that products are delivered in excellent condition and meet customer expectations
Partner Management:
- Distributors, and retailers to ensure smooth operations and build strong, long-term partnerships
Performance Metrics:
- Define key performance indicators (KPIs) for distribution and regularly monitor and report on these metrics to identify areas for improvement
Compliance & Regulations:
- Collaborate with the marketing department to create and execute marketing and promotional campaigns for activation of distributor's market
Cost Management:
- Manage and control distribution costs to align with the company's budget and financia goals
Technology Integration:
- Oversee the development and roll-out of key channel enablers including technology enablers (E.g. Managing DMS and SFA rollouts
Stake holder handling:
- Managing & handling connect with Service, Category Sales Lead, Regional Managers, Commercial and marketing to increase market share
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Posted By
Posted in
Sales & Marketing
Job Code
1348941