Head - Campaign Management - Online/Internet

Job Description:

- Responsible for the management of direct and digital marketing, targeted marketing and strategic campaigns on our database of customers /members and prospective members, while leading a team of Campaign Managers and Campaign Developers

- Responsible for taking ownership of several multi-tiered campaigns including analysing, planning, scheduling, optimising, content, execution, lead management and reporting.

Develop strategic plan based on direct market insights, internal business intelligence and competitive market intelligence.

Proven experience in designing marketing campaign management solutions through multi-channel tele-channel, emails, SMS, web based, mobile, etc. - Both Inbound and Outbound Management

Proven experience in UNICA Analytical CRM / Campaign Management or equivalent such as Adobe, Salesforce, Terradata, SAS, Eloqua, Marketo, etc.

Educational Qualification:

Any graduate with a PGDM / MBA in Marketing or Systems or Operations. Preference will be given to candidates from Tier Institutes with minimum 10 years- experience in UNICA campaign management, direct marketing, online campaign management etc. Knowledge of direct or digital marketing is essential.

Position will be based in Chennai, reports to Chief strategy and Analytics officer.