Head - Campaign Management & Analytics - FinTech

- Head Campaign Management & Analytic will lead the campaigns department in Marketing & Corporate Communication team to plan, strategies, execute and drive the campaigns for B2C customer acquisitions.

- Plan & Strategize the marketing campaigns to achieve the business objectives (Retention, New Acquisition, Contextual Communication, Frequency of communications).

- Conceptualize and designed the marketing campaigns to drive spends, growth and digital acquisition of B2C customers.

- Implementation of multi-channel campaigns by leveraging email marketing, mobile marketing (Notifications/SMS) and social media (Facebook/Instagram/Google ads).

- Skilled at turning consumer insights and analytics into action to generate value for customers.

- Liaison between marketing and technology, responsible for understanding/solving data issues, translating business requirements into technical specifications.

- Working with Analytics team took complete responsibility of Reporting and Monitoring Marketing KBMs.

- To help the Channel Owners with Realtime Reports and Projections and allowing them to take informed decisions.

- Conceptualised and Created a Linear Programming Model for creation of optimum CRM

Marketing tools Knowledge & Skills:

- ZOHO Campaign

- Clever Tap

- Mailchimp Tracking Platforms

- Affiliate Marketing/ Mobile Marketing Growth Hacking

- Web Analytics (Google Analytics)

- Mobile App Installs & Engagement Real-time Dashboard, Attribution Models & Visualization Tools