Senior Manager at TrustKlub Consulting Pvt. Ltd.
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Head - BTL Marketing - Building Materials - West & East Region (10-21 yrs)
We per having an urgent opening as BTL HEAD - WEST & EAST for a reputed company into BUILDING MATERIALS based at DELHI location.
Base Job Location : DELHI
Will be responsible for handling BTL MARKETING HEAD across ENTIRE WEST and SOUTHERN part of INDIA.
The job description is given below for your reference :
- Developing and executing the BTL Marketing strategy of the Brand to achieve defined business objectives (KPIs)
- Work closely with the Sales & Marketing team to ensure that Trade Marketing & BTL Strategies are aligned with marketing objectives and sales revenue targets.
- Managing Brand communication for BTL activations for multiple products aligned with corporate Brand strategy.
- Ensuring the proper development, execution and bench-marking of all BTL Programs designed to increase Brand Visibility and Top of Mind Awareness and Recall for the Brand.
- Designing & implementing BTL marketing plans for augmenting the business volume by enhancing brand visibility, top of mind awareness & recall.
- Identifying & ensuring that BTL activity (In shop Branding / Glow sign boards / Arches / In store Promotions / POSMs etc.) are done as defined & documented
- Identifying, negotiating and following up with BTL POSM Vendors to ensure quality and timely delivery of In-shop branding tools and materials
- Implementing and evaluating both trade and consumer promotions for the priority channels on time and within budget to maximize the return on investment and ensure adequate levels of trade and consumer participation
- Implementing and tracking Trade Marketing programs for distributors and retailers designed to increase Sales, Category Presence, Brand Visibility and Brand Awareness
- Identifying and developing necessary Point of Sales tools to increase brand presence, market share and improve trade and customer satisfaction
- Monitoring and evaluating Trade Marketing Programs and BTL Campaigns and activities to measure effectiveness and recommendation of improvements as needed
- Tracking and reporting on POS trend, store coverage, in-store execution as well as assortment and promotion performance.
- Interacting with internal & external stakeholders to ensure execution as per the defined guidelines.
- Coordinating with the digital marketing agency to ensure Trade Marketing and BTL Point of Sale Promotion Activity and Display promoted online on social media.
- Minimum 10+ Years of Experience
- Someone who is willing to Travel PAN India & Branches
- Exposure to BTL & Trade Marketing