Head - Branding & Marketing - FMCD

What You'll Be Doing

- Be the sole custodian, lead the end to end planning and execution of all brand and digital marketing activities

- Develop, maintain and implement a comprehensive brand building strategy as well as guidelines, systems and tools to ensure brand message consistency across all platforms

- Build innovative campaigns keeping in mind the communication objectives

- Work closely with the cross-functional team to identify, refine and position new product development opportunities through deep consumer research

- Manage monthly, quarterly and annual budgets for the marketing department

- Analyse and report campaign performance across different parameters

Desired Experience/Qualification : 

- MBA from a premier institute preferred

- Good understanding of consumer digital marketing

Desired Attributes: 

- Passion and excitement to create a new brand from grounds up

- Getting stuff done: Strong result orientation and motivation to independently drive, own, cross-functionally partner, and execute

- Leadership: Passion and obsession of contributing to the development of high-performance teams through continuous process improvement and mentorship

- Agility: Having a problem solving attitude, being able to deal with and thrive in a continuously evolving environment

- Plan & Process Implementation: Hands-on approach for planning, executing experiments and setting up processes

About Lifelong : 

- Lifelong is a leading cross category direct-to-consumer brand aiming to disrupt the incumbents with its unique product and distribution innovation. We started with home appliances category but have quickly expanded to new verticals including personal care, fitness etc.

- Lifelong provides reliable products with better specs at disrupting opening price points which are loved by customers. We are using the scale of the web and advances in big data to bring consumer- insight driven transformative products.

- Lifelong is conceptualized and founded by top-tier consultants from Bain & Co. With a strong core team comprising of ex-Amazon and ex-Flipkart leads, we have achieved market leadership position across multiple categories in just 3 years. Lifelong is a Series-A funded co. backed by Tanglin Venture Partners, a top venture fund whose Partners have previously worked at Tiger Global.