Head - Branding - Internet/Online

This company looking to appoint a Brand Head to build its Brand and massively scale up audience and traffic

Background

With its websites getting around 8 million visits per month and it mobile app racing up to become a Top 5 Indian Travel App in Android, This company already has a substantial user traction. Over the next 18 months, This company is gearing up to massively scale up.

Role

Expectations to drive:

- Creation of the brand identity among India's travellers

As the best place to find advice when planning a holiday

As the only platform to contribute travel reviews

- Massive increase in Audience and Traffic, by

Candidate

Scaling up performance marketing, especially for (quality) app downloads

Deepening engagement on the mobile app (along with the Product team)

Scaling up social media marketing

Broadening the range of Content Distribution Partnerships

The candidate is likely to have led the marketing function for a Consumer Internet Business in India. In particular the candidate needs to have had experience of building a consumer internet brand in India. Exposure to Content Marketing will be valuable.

Top tier MBA with 10+ years experience in Marketing. Prior experience in one of India's top

FMCG companies will be a significant asset.

Reporting, Location

The role reports to the Founder & CEO and will be based in Bangalore