Head - Branding - FinTech

Job Description :

- Develop and manage the client's brand strategy as well as corresponding brand elements in order to maximize the brand's equity

- Conceptualize brand led ideas that can elevate brand awareness, recall and positioning in our target segment

- Responsible for the creation and placement of advertising that is in support of the business's initiatives through media planning, creative development, metrics, market research, and vendor management.

- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Take ownership of the brands voice by defining guidelines and best practices across products and platforms

- Work with digital teams to create digital first assets that can help drive acquisition & engagement

- Establish metrics for the purpose of measuring campaign effectiveness against KPI's.

Key Skills ( Essentials ) :

- Customer Centricity

- Innovative and creative thought process

- Analytical

- Exposure to Brand Communication and Media Planning

- Prior experience in an internet/digital company, or managing digital first brands are preferred