JD : Head (Branding & Communication) - Create long term brand/ marketing strategies and communication plans. Develop and implement an integrated strategic communications plan to advance brand identity - Lead the strategic brand positioning efforts through evaluation of opportunities as well as support brand equity position. - Develop and maintain company's corporate image and identity. To work in liaison with external organizations and promote a positive image. - Develop and lead company's influencer communication strategy for key stakeholders including employees, dealers, customers, media, opinion leaders and suppliers. - Define brand values and manage brand delivery and consistency across all markets for all product lines. - Develop ATL & BTL marketing strategies and communication plans, product launches and present new products, defining its key USP. - Market Analysis : Provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. - Develop and lead CSR and CSR communication strategy for the company. - Develop and lead company's brand and product communication strategy and positioning for entire range of products. - Produce written marketing communications, including press releases, promotional materials, advertisements and web pages relating to corporate events and internal communications. Explore available channels for widening the distribution of marketing materials. - Developing positioning and messaging research, exploration, product and marketing/advertising concept testing, managing and measuring impact of offline and online brand campaigns. - Developing and driving quantitative and qualitative studies including brand track and customer satisfaction index, choosing from and using a wide array of research techniques o - Developing sales strategies that drive brand awareness, brand perceptions and ultimately, product engagement and adoption by consumers and business clients Represent the Company at external conferences, seminars, Trade fairs and working parties as may be required. - Produce an annual corporate communications plan, incorporating corporate campaigns and departmental-based campaigns. - Monitor and research perceptions of internal audiences to campaigns, and communications outputs. Monitoring of and reporting on the communications campaign and/or events progress to colleagues. - Create case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals. Supervises the creation and posting of web content including blogs, videos and more. - Developing and managing digital marketing campaigns. Review new technologies and keep the company at the forefront of developments in digital marketing. - Overseeing the social media communication strategy for the company. Manage online brand and product campaigns. - Develop and lead a more creative approach to online communications throughout the company. - Develop social media tools and content that can be used by company via social channels. - To represent the Company at external conferences, seminars and working parties as may be required. - Maintaining strong relationship with the communication team in the parent company and in the other group companies and work cross functionally to deliver against business objectives. Direct Reports : 1 Experience : 10-20 yrs preferably from the auto sector and should have substantial experience in marketing communication with proven skills in - Marketing communications management - Managing media and promotional events - Handling - live- media interviews and related media interfaces Education : Master's in communication or relevant course in journalism

Jaipur

Head - Branding & Communication - Auto/Manufacturing 

Head - Branding & Communication - Auto/Manufacturing  ,Job Description for Head - Branding & Communication - Auto/Manufacturing  in Xperia Executive Search LLP in  Jaipur for (10-20) years of experience. Apply Now!

Job Description for Head - Branding & Communication - Auto/Manufacturing  in Xperia Executive Search LLP in  Jaipur for (10-20) years of experience. Apply Now!