JD : Head - Brand Strategy - Brand Strategy team acts as client servicing team that helps in growing our revenue from the identified clients advertising with us as selected by the Response team. - This team works closely with the Response team to understand the goals of the selected advertising companies and provide strategic perspectives of innovative brand-building solutions that will help grow the client's business Revenue. They ensure and integrate our media platforms in these Brand building solutions to result in the growth our Company's revenue from these selected Clients. - The above is realized by maintaining depth knowledge of the client's company, its business and revenue model, marketing and brand objectives and delivering actionable strategic solutions to the company. - As such, this role will require strong interpersonal and communication skills and an ability to work with multiple internal and external stakeholders seamlessly. - The solutions and approaches provided by the Brand strategy must have the complete buy in of the Response teams and the Enterprises- key leadership. - Should be able to articulate the economic and business angle to the promoter besides the media and advertising aspects of the strategy - Ascertain the performance of selected clients, monitor ad consumption, control non- print spends, inform billing team on red flags in order to ensure that targets are managed well. - Understands Business strategy with a clear perspective of media and marketing towards achieving success for the client. - Marketing and Brand Management for client companies: - Strong understanding of branding concepts and understanding of consumers at large to implement all brand solutions - Person would be responsible for the brand health of assigned verticals and brands - Important to guide, build and monitor the journey of the brand to achieve its success - Matrices that are developed to measure the progress of various clients. - All brands to be associated with certain quantifiable parameters to help in measuring the success of the brand as against the AOP - Speed and strength of solution provided towards the clients. - Relevant and Practical Brand solutions - Timely interventions via regular monitoring and interactions to guide the brand on stronger growth trajectory - Data analysis for purpose of revenue enhancement and development of meaningful insight - To keep updated on both brands journey and the market scenario - To develop further insights that could achieve in delivering the corporate's goal at large - Competitive analysis - through Response data, TAM and IRS or any other software package which the organisation may provide. Strong understanding for Microsoft Office tools. - MIS interpretation - for insight development. Ideal Candidate : - We are looking for individuals who have fair understanding of Marketing and are passionate about helping companies build brands and are strong with quantitative analysis and deriving insights - Candidate would need to have Brand Management knowledge and experience to enable the brands to disrupt and differentiate the brands - Incumbent must have the ability to handle large volumes and high complexity of data, analyze, generate meaningful insights and communicate them effectively. Education : MBA from good institute Experience : - 15 years of progressive work experience with an exposure of working on multiple categories. Preferably from an advertising + brand consulting background with a good mix of client management, strategic and leadership skills Desired Skills and Experience : - Experience in Brand Management must, should be exposed to Account Planning and Analysis of Advertisement Consumption - Ability to think out of box for solutions for Brands across verticals - Excellent skills with experience on advanced excel, macros, MS Access and Power point - Ability to handle large volumes and high complexity of data, analyse, generate meaningful insights and communicate them effectively - Ability to work will multiple stakeholders across levels including internal departments and clients - Some exposure and clear understanding of print media industry is must - Experience in data interpretation from TAM, IRS, BARC or other proprietary databases for media analysis - media landscape - inclusive of competition - Ability to work in an ambiguous environment

Bangalore

Mumbai

Head - Brand Strategy - Media 

Head - Brand Strategy - Media  ,Job Description for Head - Brand Strategy - Media  in Bennett Coleman in  Bangalore Mumbai for (15-20) years of experience. Apply Now!

Job Description for Head - Brand Strategy - Media  in Bennett Coleman in  Bangalore Mumbai for (15-20) years of experience. Apply Now!