Head - Brand & Product Marketing - Cosmetics/Fashion Products

Objectives :

Creating a brand plan ensuring all aspects of the product, creative/communications and marketing activities align to deliver increased brand awareness and brand traffic.

Role :

- Creation and compilation of the annual Marketing Plan and Budget, aligning marketing activities in Performance, Social and CRM

- Be responsible for the development and growth of brand related traffic through both digital and traditional media such as TV, OOH, print and radio

- Analyse and input into all brand creatives, messaging and ensure overall effectiveness, highlighting areas requiring corrective action with relevance and effectiveness as the core objective.

- Guiding brand message that results in increased sales, brand loyalty and improving market share on all communications, taking complete responsibility to deliver brand traffic based on company targets

- Taking responsibility to bring together product, creative and marketing activities to ensure commercial goals are met.

- Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

Skills & Competency required:

- Excellent communication, presentation and co-ordination skills

- Strong budgeting and planning

- Excellent communication and presentation skills,

- Analytical ability,

- Digitally savvy and has a strong fashion eye

The Successful Applicant

- Qualification - Post Graduate in Sales / Marketing from premium campuses in India or abroad.

- Experience of minimum 14+ years in brand management. Must demonstrate outstanding marketing communication and media skills.

Essential Industry: fashion & lifestyle or Cosmetics