Head - Brand & Merchandising - Private Label - Retail

AVP - Brand & Merchandising - Private Label - Retail Company

Role: Brand Head & Merchandising Head (80% brand + 20% Category Management)

Reports to CEO

Reported by Brand Manager/Brand Executives/Marketing Manager/Category Managers

ROLE OBJECTIVE :

As Brand Head :

The incumbent:

- Ensures that the brand equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.

- Planning, strategizing and ensuring the implementation of the strategies to achieve the brand objectives.

As Merchandising Head :

- Develop competitive & sustainable category strategy for profitable growth.

- Create the framework for smooth functioning of the category to attain maximum merchandising efficiency

- People development - To build and develop a stable and a strong functional team

- Cultivate vendor support & engagement with the business to achieve sustainable margin & sales growth.

- Review to ensure that the plans reflect the local consumer needs coupled with the competitive scenario and our own development plans

- Ensure all market conditions for upcoming season are assessed by category & optimized (supply, quality, pricing)