Head - Brand Marketing - Internet/eCommerce

Roles and Responsibilities :

- Define customer perception for the brand.

- Ensure consistent messaging across multiple channels owned, co-owned or rented

- Create the core brand thought along with key stakeholders to position as a category leader.

- Responsible to keep the website communication in tune with the positioning.

- Create thought leadership campaigns and content to build a strong b2b brand.

- Work closely with the designers and developers to roll out webpages and campaigns

- Responsible for masterstroke content and videos to enhance the brand presence and brand salience

- Collaborate and work closely with Product marketing, demand generation and inbound team members

- Responsible for designing and developing all marketing collaterals for online and offline properties

- Ensure all marketing communications are in line with the business & brand guidelines

- Experiment / run A/B tests to measure the impact and relevance of the communication.

- Improve conversion % on the website by optimizing at the page level

- Measure and report the success of the brand campaigns supported by relevant metrics

So, who is a good fit for the role :

- Someone who is an expert in converting product insights into customer copy

- She/he should have managed brand and marketing communication for at least 5 years

- Experience working for B2B product would be an advantage

- The person has worked for agencies as well as clients

- Unmatched enthusiasm to keep up with the pace of the business and the team.

Interested candidates can call or Whats app on 9222214186