Head - Brand & Marketing - FMCD

We are looking for a Marketing Head who- ll lead all our marketing activities and brand building initiatives, both online and offline. This role involves the right mix of data and analytics, as well as a strong bent towards creative thinking and communication.

We are looking for an innovative marketer, who is keen to build a pan-India durables brand from grounds up. If you have an ability to take risks, stay head of the marketing curve, be extremely outcome focused and enjoy multi-tasking, we would love to meet you.

Responsibilities - 

- The Marketing Head will be the sole custodian and manage the brand identity and positioning, across categories and channels

- Partner with category teams and build customer focused product content across e-commerce channels

- Manage brand building campaigns, celebrity engagement, influencers and build from concept to execution with key focus on measurements and outcomes.

- Oversee all Trade Marketing initiatives, ATL/BTL activities.

- Be comfortable with data and deriving insights that can translate into effective communication

- Deep understanding of digital marketing, and be able to build the right plans from concept to execution. Exposure to Facebook and Google marketing, Affiliates, CRM and Loyalty, SMS etc necessary.

- Own and grow all brand channels, website, social media and e-commerce brand store and deliver on decided metrics.

- Experience with selling on brand website and managing topline growth.

- Manage monthly, quarterly and annual budgets for the Marketing department

- Manage a team of graphic designers and marketing managers.