Head - Brand Marketing & Communication Urgently hiring for the role of Head - Brand Marketing & Communication Location: Mumbai Years of experience: 15+ years Educational Qualification: MBA in Marketing Main Responsibilities, Authorities & Accountabilities Requirements, Skills & Competencies: Requirements: Education - Post Graduate/ Graduate from tier-1 colleges. MBA preferred. - 15+ years in brand management and marketing communication. - Have an innovative and disruptive mindset, with business centric problem solving approach - Experience in leading marketing comm team Competencies: - Brand Management; Strategic Thinking; Problem Solving; Enabling decision making through right insights; Innovating; Market Awareness & Connect; Developing People with Empathy; Driving Results; Collaborating Skills: - Hypothesis led-problem solving skills, and high market-level business awareness. - High level of communication skills and ability to create and influence brand positioning. - Has ability to leverage power of numbers to influence decisions, ability to translate anecdotal insights from market into data backed insights. - Resilient, resourceful, and able to perform under pressure. - High market visits & regular interaction with all stakeholders Decisions to be taken to Manager. - Annual, monthly initiatives planning & prioritization. - Spends budget for the full year. - Team ramp-up/ changes through the year. Accountabilities: Responsibilities: Authorities: Brand Strategy & Communication: - Defining brand positioning and ATL communication strategy in co-ordination with BU sales and Product team - Conducting regular brand track, drive initiative to improve marketing funnel metrics - awareness, consideration, conversion and loyalty - Ownership of brand properties (creatives, collaterals) in line with brand objectives, liaising with agencies - Marketing initiatives ROI improvement; in line with benchmarks - Co-own annual marketing budget along with respective BU heads - Brand proposition and comms strategy basis discussions with BU and Product Heads - Defining guardrails around marketing communication Digital Marketing: - Creation of end-to-end digital marketing strategy for Polycab, budget allocation and choice of properties in line with company objectives - Execution of digital campaigns on off-platform channels, - ROI tracking and improvement in line with benchmarks, liasing with agencies on running the campaigns - Ownership of online content creation and brand properties - Defining digital marketing budget in coordination with B2C and B2B - Authority on budget allocation and choice of properties for digital marketing (except e-Commerce) PR, Media and Market Research: - Ownership of all the PR, events, magazines comms - Designing and conducting market research through informed decisions based on brand objectives - Ownership of media buying and spot selection and liaise with media agencies - Media buying and spot selection - Owning PR, Events comms - Conducting market research and design based on brand objectives Team & Stakeholder Management: - Work in close coordination with BU and Product Heads across businesses - Defining and building the Brand marketing and comms function organization structure - Retain and attract top talent, managing and assessing team - Build processes and systems to enhance ways of working - Org structure design - Sign-off on manpower number - Co-own processes for interaction with business - Team

Mumbai

Head - Brand Marketing & Communication - Electricals - IIM/ISB/FMS/MDI 

Job Description for Head - Brand Marketing & Communication - Electricals - IIM/ISB/FMS/MDI  in GM Infotech in  Mumbai for (15-20) years of experience. Apply Now!