Head - Brand & Marketing Communication - Education

The Person will be responsible for overall Media relations, communication Plans, PR Strategies, Brand Positioning, Communications Budget and expenditure.

RESPONSIBILITIES

- Brand custodian and stewardship with the eventual goalpost of making the organization a preferred - brand of choice- (among the top 3) across all the underlying categories/ university schools.

- Developing and driving the overall brand and marketing communications calendar with high quality creative and business impact. Responsible for ATL, BTL brand campaigns, media planning & buying, product category marketing communication, internal brand buzz and other tactical sales focused marketing initiatives.

- Effectively support sales/enrolments and other units such as CR/B2B sales & CS, campus stakeholders/schools with high quality collaterals, communication support and go to market packs etc

Must have

- B2C brand marketing or strong advertising agency background in account planning and or servicing.

- Few years or stint in sales would be an added advantage

Qualification & Experience:

- PG /MBA with specialization in Marketing/ Mass comm

- Minimum 10+ years of sales operations and business development experience required with exceptional commercial acumen.

- Proven success as a decision-maker in a collaborative, matrixed environment with multiple direct and indirect reporting structures throughout the organization.

- Stakeholder collaboration experience, with the ability to quickly develop and manage both internal and external relationships across cultural and geographical boundaries; the ability to use a collaborative model to leverage resources effectively.

- Proven success record leading and building an agile workforce that responds quickly and effectively to changing business situations and demands.

- Demonstrated ability to communicate issues and recommendations persuasively and effectively to key stakeholders.