Looking for Head - Brand & Marcomm with 12-15 years total experience in Marcom, out of which at least 7+ years in Digital Marketing Summary: A leadership role with 12-15 years of impeccable marketing experience managing a team of Brand Managers/Asst. Brand Managers to help define the brand strategy and marketing communication across varied set of client groups leading to disproportionate business growth and long-term brand value Roles & Responsibilities 1. To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour 2. To translate the brand strategy into a marketing plan and lead its execution in the marketplace across all forms of marketing communications - ATL, BTL, Digital, Social Media & Experiential Marketing 3. Constantly monitor execution across platforms to drive ROI 4. To be the custodian of the consumer's voice and provide consumer insights through marketing research 5. To develop the distribution marketing strategy to constantly engage and activate the network 6. To create an employer brand & constantly engage employees through internal communications 7. To develop relationships with agency partners - mainline, social, marketing research etc to deliver on the above requirements. Knowledge & Skills - Leadership skills with the ability to set and prioritise goals - Ability to strategize and translate into flawless execution - Performance driven - Strong communicator - Adaptable - Analytical - A strong eye for detail - Resourceful, proactive, innovative thinker Areas of management - Consumer Marketing - Distribution Marketing - Social Media Marketing - Internal Comms - Marketing Research - Activations & Merchandise Education: MBA - Marketing

Mumbai

Head - Brand & Marketing Communication - Digital Marketing 

Head - Brand & Marketing Communication - Digital Marketing  ,Job Description for Head - Brand & Marketing Communication - Digital Marketing  in The Growth Partners (TGP) in  Mumbai for (12-15) years of experience. Apply Now!

Job Description for Head - Brand & Marketing Communication - Digital Marketing  in The Growth Partners (TGP) in  Mumbai for (12-15) years of experience. Apply Now!